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Harley-Davidson, Inc. (HOG) stock score

Consumer Cyclical · Recreational Vehicles · United States

$26.90 ▲ +0.56% today

29.8
Dad Score, out of 100
weak

Harley-Davidson, Inc. (HOG) is a Recreational Vehicles company in the Consumer Cyclical sector, listed in the United States. On DadFin's weekly run it scores 29.8 out of 100 on the Dad Score, a weak reading that places the business ahead of 30% of the 5,774 US and Canadian stocks DadFin fully scores. Inside Consumer Cyclical it ranks #342 of 523. Its strongest axes are valuation, quality and risk; its weakest are growth and conviction.

Scores from the run of Oct 4, 2026. The Dad Score answers one question: how good is this business, measured against its own sector. How it is built →

The eight axes

Valuation
Above average
Quality
Above average
Growth
Weak
Price action
no inputs
Risk
Strong
Conviction
Weak
Liquidity
Average
Macro
Weak

Each axis is ranked inside the stock's own sector. Subscribers see the percentile and every input behind each bar.

Key numbers

P/E (trailing)13.6×
P/E (forward)12.2×
Dividend yield2.96%
Return on capital9.3%
Operating margin5.6%
Revenue growth (YoY)-13.8%
FCF yield17.0%
Net debt / EBITDA2.40×
Piotroski F-Score8 / 9
52-week change-4.4%
Market cap$2.6B
Next earningsNov 4, 2026

What subscribers see on HOG

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Recreational Vehicles peers

StockCompanyDad ScoreBandMarket cap
BCBrunswick Corporation33.6weak$4.2B
DOOBRP Inc.59.4middling$4.0B
THOTHOR Industries, Inc.7.9poor$3.6B
PIIPolaris Inc.8.5poor$3.1B
PATKPatrick Industries, Inc.55.1middling$2.2B
LCIILCI Industries62.8middling$2.0B
WGOWinnebago Industries, Inc.30.3weak$743M
MCFTMasterCraft Boat Holdings, Inc.91.3strong$489M

Prices from DadFin's live feed (refreshed about every 15 minutes in the session); scores from the weekly run of Oct 4, 2026. Fundamentals as reported in the latest filings. Research, not investment advice.